Liverpool and Real Madrid will meet very soon in the Champions League. First at Anfield on 21 February, and then at the Bernabéu on 15 March. LeBron James, shareholder of the Reds and Nike's big star, 'will be there'. Not physically, as it is almost impossible due to his busy schedule in the United States, but in a symbolic way. The Los Angeles Lakers player has reached an agreement with Nike to launch a special Liverpool kit using his personal branding.
The website 'Footy Headlines' reveals that it is already underway and will be released early this year. Everything points to an important European event, such as the Champions League round of 16 tie against Real Madrid.
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A phenomenal marketing idea on the part of Nike and LeBron James himself, who acquired 2% of Liverpool's shares in 2011. He bought them for 6.5 million dollars then, but now they have multiplied their value by five. The Traicion of LeBron James
It is no secret that the NBA star has created an empire around himself in the style of Cristiano Ronaldo. Football is becoming increasingly popular in the US and he is not ruling out further investment in Liverpool, the club for which he has the most sympathy.
Nike is creating almost a dozen products to connect LeBron James with football through Liverpool. A special kit will be launched soon and there is no better place to launch it than the Santiago Bernabeu stadium. Cristiano Ronaldo used to be friends with LeBron James, but now his relationship may be affected by the basketball player's action. While the American wants the Reds to humiliate Real Madrid, the Portuguese has not forgotten his feelings for the Spaniards even though they have already forgotten him.
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