LeBron James and Liverpool are about to officially launch the official collaboration for the English team to wear the NBA basketball player's brand, as has been the case with Michael Jordan and PSG for some years now. Although there is no official date for the launch of this collection that the 19 times champion of England is preparing, speculation has begun to speculate that it could be soon and through various media in England, including the Daily Mail, the first images of the official jersey that the Anfield team is preparing to use as its fourth kit have been released.
The leaked images show Liverpool's jersey with the Lebron James logo on the front as their main official sponsor. It was also revealed that this kit will be black with red stripes, which has caught the attention of fans of Jurgen Klopp's side. This involvement of the iconic NBA player comes as part of the ownership of Fenway Sports Group, which still owns Liverpool and has Lebron James as one of the team's majority shareholders.
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The idea came from Fenway Sports Group as an alliance with Nike, the brand in charge of dressing Liverpool, and as an option to integrate the basketball player as direct competition to what Jordan is doing with PSG. "I don't know the details yet, but they are going to create seven or eight products that compete with the connection that Michael Jordan has with Nike," explained Tom Werner, Liverpool's chairman, in the recent past.
As Nike is the brand in charge of dressing Liverpool, FSG (Fenway Sports Group) saw the opportunity to make this collaboration, due to the fact that LeBron James has a long-term agreement with the American brand. Other products being prepared by the LeBron James and Liverpool alliance In addition to the game jersey, the Reds have in their sights the launch of a tennis collection, which will carry the Liverpool logo accompanied by the Lakers player's insignia, but new items are planned and will be unveiled in the coming months.
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