Liverpool News

Anfield no more? This could be the new financial strategy by Liverpool owners to get more money

Naming rights have been a real alternative to get more cash into football clubs

By Charles Cornwall

Naming rights have been a real alternative to get more cash into football clubs

It's no secret that Liverpool FC is one of the most popular football clubs in the world. And with that popularity comes a lot of revenue. The club is so successful that its owners, Fenway Sports Group (FSG), could be on the verge to consider considering selling the naming rights to Liverpool's stadium. This would be a major change for the club, which has played at Anfield since 1892. But with the money that could be generated from such a deal, it's understandable why FSG is considering it.

This was once evaluated last summer but completely rejected. But with the sparkling rumours that Liverpool could be the only gateway to Mbappe from Paris Saint Germain and that the Reds are the current leaders in the Jude Bellingham transfer race, its clear that there must be a way that Liverpool ownership get that big money if they want to get those transfers.

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The still-existent global health crisis has had a devastating impact on the economy, with businesses across the world feeling the strain. Liverpool Football Club is no different, with reports suggesting that the club's owners, Fenway Sports Group (FSG), could consider selling the naming rights to Anfield to generate additional revenue.

How much would the naming rights be worth?

The value of the naming rights for Liverpool's stadium would depend on several factors, including the length of the contract, the location of the stadium, and the size of the stadium. The value could range from 75 million pounds per year. However, it is important to note that this would be a highly controversial move and one that would not be welcomed by many fans. It remains to be seen whether or not FSG will go ahead with this plan, but whatever decision they make, it is sure to be a divisive one.

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