The staggering amount FSG is asking for Liverpool, humiliation for Chelsea

Liverpool goes on the market. Its starting price: 5 billion euros. Fenway Sport Group bought it in 2010 for only 330 million. United and City are distancing themselves financially from the 'reds'. The signing of Haaland made a difference. Klopp would view with suspicion the entry of unsuitable investors. Chelsea, the latest major club to change hands in England, was sold for £4.25 billion (€4.9 billion) to US tycoon Todd Boehly. The astronomical figures of the operation, together with the growth of clubs outside the 'Big Six', the depreciation of the pound and the wear and tear of a project that is now more than a decade old, has led Fenway Sports Group (FSG) to consider selling Liverpool.

So far, the purchase of the team has been a very juicy deal for this business group, which also runs the Boston Red Sox in MLB, has stakes in the NHL's Pittsburgh Penguins and controls various media outlets. FSG bought Liverpool in 2010 for just £300 million (330 million euros).

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A pittance compared to the prices now being commanded, especially when you consider that what is for sale is an asset that has reached three of the last three Champions League finals and won its first Premier League in 30 years, as well as reaching two domestic cup finals last season.

What has prompted FSG to sell, if business is good? The uncertain future. The Reds are beginning to look in the rear-view mirror at teams that were not planned as rivals. This is the case of Newcastle United, the richest club in the world since Saudi investment came in and already this season they are fighting for the Champions League places. In a league with at least seven candidates for four places, being left out of the top continental competition is a financial blow that threatens Liverpool as it has threatened Arsenal in the past (five years without reaching the Champions League) and Manchester United, who are in the Europa League this season.

Liverpool is more expensive than Chelsea

The uncertainty of seeing revenues reduced if the sporting aspect deteriorates is one reason, but there is more. Their main rivals in the last five years, Manchester City, have a huge lead over them financially. Just this week, they announced record revenues of 700 million euros. That advantage carries over to the pitch, with signings such as Erling Haaland last summer. An addition that makes all the difference.