The incredible record Liverpool have just broken in the Premier League

Liverpool Shatters TV Viewership and Social Media Records

This note summarises the recent viewership records broken by Liverpool, both on television and on social media, according to data from Nielsen and Blinkfire.

TV Viewership Records:

Premier League Viewership Leader (August-October 2024): Nielsen data revealed that Liverpool achieved a cumulative TV audience of 133.8 million viewers, more than any other club in the division, across their first nine Premier League fixtures of the 2024-25 season (from August to October).

Top Spot in Multiple Regions: Liverpool topped the viewership in the Central and South America, Europe, and MENA (Middle East and North Africa) regions.

Continued Growth from Previous Season: This growth in TV viewership continues the trend from last season, when Liverpool were officially the most-watched team globally in the Premier League, with a cumulative audience of 471 million viewers across all 38 top-flight matches.

Social Media Records:

Over 200 Million Followers: Blinkfire figures show LFC have also surpassed 200 million followers across global social media on their men’s and women’s channels across X (formerly Twitter), Facebook, Instagram, TikTok, YouTube, WhatsApp, Snapchat, Threads, LinkedIn, Sina Weibo, Bilibili, Douyin and LINE.

Viral Content: The social media success is partly due to content such as the Christmas Day video featuring Reds superfan Isaac Kearney, which has now been viewed over 140 million times worldwide and attracted over 14 million social media interactions.

Leader in Engagement and Views: Liverpool were the most engaged Premier League club last season, with over 1.5 billion engagements, and also the most-viewed on social media, with 11.9 billion views.

10 Million YouTube Subscribers: The club also celebrated reaching 10 million YouTube subscribers, becoming the first Premier League club to reach this milestone and joining an elite group of YouTube creators with a Diamond Play Button.

In Summary:

Liverpool are experiencing significant growth in their global reach, both on television and social media. Nielsen and Blinkfire data confirm the club leads viewership in the Premier League and boasts a huge following across various digital platforms. Viral content, such as the Christmas video, and consistent delivery of quality content have contributed to this success. The club are not only breaking TV viewership records, but also dominating the digital landscape with high engagement and views on social media, as well as reaching 10 million YouTube subscribers.